March 3rd Schedule – WWBIC Madison
Registration – 7:30am - 8am
Networking is encouraged during intermissions
Session 1: 8am - 9am
Customer Service at its Best
How can you differentiate your store from the competition? EXCEPTIONAL OUT-OF-THE-ORDINARY SERVICE! Learn how to train and motivate your retail team so they deliver memorable customer service with every sale. Find out how you can turn casual shoppers into regular patrons.
Session 2: 9:30am - 10:30am
Boosting Brick & Mortar Sales with an Online Store
Complementing your brick and mortar sales with a smart-looking and high functioning online store can not
only increase your bottom line, but add credibility to your business. Learn how to create an online “shopping
cart” that is customer-friendly, features your top sellers, and reflects your store’s visual brand.
Session 3: 11am - 12pm
Retail Panel Discussion and Dialogue
Marketing Tips, Lessons Learned, and Answers to YOUR questions!
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June 23rd Schedule – WWBIC Madison
Registration – 7:30am - 8am
Networking is encouraged during intermissions
Session 1: 8am-9pm
Retail Marketing & Branding – Are you keeping up?
There are SO many ways to reach out to your target market these days, how do you know where to put your time and money? Learn how to evaluate the effectiveness of your “brand” and how to create a marketing plan that is right for you. Learn how to get the biggest bang for your buck when it comes to investing in marketing strategies.
Session 2: 9:30am - 10:30am
Efficient Inventory Controls, Management and I.T.
Overwhelmed with the task of taking inventory every year? Are poor inventory systems keeping you from
buying right and getting strong sell-through? Learn how new software systems can make your inventory
management and purchasing decisions easier and more profitable.
Session 3: 11am - 12pm
Retail Panel Discussion and Dialogue
When to Grow Your Business, Lessons Learned, and Answers to YOUR questions!
*Coffee and light refreshments will be made available throughout the morning.
FEE $20/session – 3 sessions for $50
Reduced fee scholarships available. Please contact WWBIC at 608.257.5450 for details.
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